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Happiness is its own reward for visitors to Skye

Staying on Skye has become an even happier experience thanks to the launch of a new programme by its most award-winning hotels.

The Sonas Hotel Collection has introduced its first Rewards Card, giving loyal guests access to a range of exclusive benefits, from welcome treats to discounted accommodation.

The Collection comprises Duisdale and Toravaig House Hotels on the southern peninsula of Sleat and Skeabost House Hotel near the island’s main town of Portree. All have won dozens of major hospitality awards including Scotland’s Hotel, Wedding Hotel and Islands Hotel of the Year.

Sonas is translated from the Scottish Gaelic word for happiness or contentment, so the new card was officially launched on 20 March – The International Day of Happiness proclaimed by the United Nations General Assembly.

The company recently announced it had spent £600,000 building three luxury lodges at Duisdale and adding two new suites at Skeabost, further developing its fast growing tourism business.

“Thanks to its scenery, culture, history and food and drink, a stay on Skye is a pleasure all year round but our Rewards Programme adds another dimension of happiness,” said Andreas Maszczyk, Group General Manager. “Our central aim in serving each guest is to make them want to return again and again. Our new loyalty scheme gives them an extra incentive to do so.”